Michael Willis Heard, the Viral ‘Yes King’ TikToker, Passes Away: Life, Legacy, and Impact
By Aliza Mint | November 10, 2025
The social media world is mourning the sudden loss of Michael Willis Heard, the viral TikToker behind the famous “Yes King” catchphrase. Confirmed by his daughter, Mykel Crumbie, Heard’s passing has left fans and followers heartbroken across TikTok, Facebook, and other platforms. Known for his inspirational content and uplifting personality, Michael’s legacy goes far beyond a viral meme — he was a life coach, spiritual mentor, and advocate for positivity.
Must Read: Cowboys DE Marshawn Kneeland Dies at 24 in Apparent Suicide
Michael Willis Heard, the Viral ‘Yes King’ TikToker Biography and Key Facts
Michael Willis Heard was a motivational and spiritual mentor, online personality, and content creator. He gained fame for his viral catchphrase “Yes King” and his uplifting TikTok content on the @LoveAndLightTV platform. He shared daily affirmations, humor, and motivational advice to help followers embrace self-love, positivity, and emotional healing.
| Attribute | Details |
|---|---|
| Full Name | Michael Willis Heard |
| Birth Place | Ohio, United States |
| Age | Approx. 53 years |
| Death | Monday, November 10, 2025 |
| Residence | Ohio, United States |
| Profession | TikToker, Life Coach, Spiritual Mentor |
| Education | Graduated |
| Nationality | American |
| Religion | Christianity |
| Height | 5 feet 8 inches (1.78 m) |
| Weight | 85 kg |
| Net Worth (2025) | $200,000 – $500,000 |
| Category | TikTokers |
Early Life and Background
Michael hailed from Elyria, Ohio, and built a following by sharing messages of emotional healing, inner peace, and positivity. His content resonated with people seeking guidance and encouragement, and he soon became a beloved figure in the TikTok community.
Friends and followers remember him as someone who radiated warmth even before he went viral. He often spoke about growing up surrounded by love, which shaped his mission to spread kindness online. He didn’t seek fame at first — he sought to help — and in doing so, he accidentally built a movement.
The Rise of the ‘Yes King’ Meme
Michael’s most recognized contribution to internet culture was the “Yes King” phrase, which went viral on TikTok. It became more than a meme — it symbolized empowerment, positivity, and self-confidence. Another widely used phrase, “Love Yourself”, reinforced his message of self-care and emotional wellbeing. Fellow TikTokers often used his phrases, amplifying his influence across social media.
He combined humor, wisdom, and heartfelt affirmations into short, powerful videos. His content covered relationships, lifestyle, sexual wellness, and emotional healing, all delivered with a signature soothing tone, playful energy, and genuine compassion.
Philosophy and Impact
Michael’s motto, “uplift others through truth and laughter,” reflected his life’s mission. His videos blended humor with positivity, offering guidance on personal growth, emotional healing, and self-improvement. Fans and followers credited him with helping them navigate personal challenges, providing hope and inspiration in difficult times.
He encouraged viewers to:
- Love themselves unconditionally
- Set boundaries in relationships
- Celebrate small wins
- Laugh at themselves
- Keep going despite hardships
During the pandemic, his content became a sanctuary for many struggling with isolation and anxiety. For a generation raised on curated perfection, Michael offered something rare — permission to be human.
“You don’t have to be perfect to be worthy of love. Just be real.” — Michael Willis Heard
Personal Life
Michael is survived by his daughter, Mykel Crumbie, who confirmed his death in a heartfelt social media post:
“My daddy man… I’ma miss you so much king this is crazy to me and you really messing up the family with this one. IDC who didn’t love my father and didn’t like his lifestyle and WISHED DEATH ON HIM! THIS WAS THE GREATEST MAN TO LIVE ON THIS EARTH!”
Michael’s daughter’s message highlighted his devotion to family, as well as the impact he had on his community. While little is publicly known about a wife or partner, it’s clear that he cherished his role as a parent above all else.
Circumstances of His Death
The exact cause of Michael Willis Heard’s death remains unverified. Multiple reports suggest:
- An asthma attack possibly leading to a heart attack and brain death
- A coma for several days before his passing
No official statement has clarified the medical circumstances, making the exact details speculative. Nonetheless, his daughter’s public announcement confirmed his passing on November 9, 2025, marking the end of a life that touched millions.
Net Worth and Career Achievements
As of 2025, Michael’s estimated net worth ranged between $200,000 and $500,000. Unlike mega-influencers, he built his success entirely through authentic content, not gimmicks. His income came from:
- Brand partnerships focused on wellness and self-care
- Sponsored content on TikTok and Instagram
- Merchandise featuring his catchphrases (Yes King hoodies, mugs)
- Live appearances and speaking engagements
More than money, Michael built a global community. His videos were shared millions of times, used in reaction clips, motivational reels, and even therapy sessions. Simple phrases like “Yes King” became lifelines for fans, creating a lasting impact far beyond his earnings.
Legacy and Fan Tributes
Fans, fellow content creators, and the TikTok community shared tributes, praising Michael for his positive influence, humor, and mentorship. Hashtags like #YesKing, #LoveYourself, and #MichaelHeard are trending not as memes, but as memorials. Tributes include:
“Rest in peace Michael Willis Heard. You’ll always be the king.”
“Your videos got me through my darkest days.”
Michael’s impact extends far beyond social media; he inspired millions to say “Yes, King” to themselves, embrace self-worth, and live authentically.
Michael Willis Heard Social Media
Facebook: 13K followers, Father, Life Coach, LoveAndLightTv, Confirmed by daughter Mykel Crumbie.
Instagram: @loveandlighttv_, 1,980 followers, motivational posts.
TikTok: @LoveAndLightTV, viral “Yes King” videos, self-love & positivity.
Conclusion
Michael Willis Heard’s passing is a significant loss for social media and the TikTok community. From viral fame to heartfelt mentorship, Michael embodied the power of positivity and encouragement. His phrases “Yes King” and “Love Yourself” will continue to inspire, and his philosophy of uplifting others through truth and laughter will remain a guiding light for fans worldwide.
Michael Willis Heard will always be remembered as a TikToker, mentor, father, and symbol of positivity. His legacy lives on in the countless individuals he inspired and the community he built.
